PT
Sobre o Tiquito
O Tiquito surgiu com a proposta de ser um restaurante delivery de culinária mexicana com o DNA 100% brasileiro, misturando o melhor de cada país.
O logotipo foi desenvolvido sem nenhum tipo de padronização, com todas as letras irregulares, maiúsculas e minúsculas misturadas mostrando que a proposta da empresa é a quebra de paradigmas e esteriótipos, fugindo do padrão da maioria dos restaurantes mexicanos no Brasil.
Fugindo dos elementos óbvios como chocalhos, chapéus, caveiras e violões, a identidade visual criada foi inspirada nas pirâmides do templo de Quetzacóatl localizado na cidade de Teotihuacã no México, padrão criado a partir das letras do próprio logotipo. As cores representam comidas quentes e também remetem a bandeira Mexicana fazendo a conexão BRA-MEX.
A fonte escolhida foi a Skranji com formas irregulares e estéticas com uma boa leitura, assim como o logo.
EN
About Tiquito
Tiquito came up with the proposal to be a Mexican cuisine delivery restaurant with a 100% Brazilian DNA, mixing the best of each country.
The logo was developed without any type of guidelines, with irregular letters, capitals and small letters mixed showing that the company's proposal is to break paradigms and stereotypes, escaping the standard of most Mexican restaurants in Brazil.
Avoiding the obvious elements such as rattles, hats, skulls and guitars, the visual identity created was inspired by the pyramids of the temple of Quetzacóatl located in the city of Teotihuacan in Mexico, a pattern created from the letters of the logo itself. The colors represent hot foods and also refer to the Mexican flag making the BRA-MEX connection.
The font chosen was Skranji with irregular and aesthetic shapes with a good readability, as well as the logo.
The logo was developed without any type of guidelines, with irregular letters, capitals and small letters mixed showing that the company's proposal is to break paradigms and stereotypes, escaping the standard of most Mexican restaurants in Brazil.
Avoiding the obvious elements such as rattles, hats, skulls and guitars, the visual identity created was inspired by the pyramids of the temple of Quetzacóatl located in the city of Teotihuacan in Mexico, a pattern created from the letters of the logo itself. The colors represent hot foods and also refer to the Mexican flag making the BRA-MEX connection.
The font chosen was Skranji with irregular and aesthetic shapes with a good readability, as well as the logo.
